Incubus facebook page, Marketing

We wanted to direct the target audience, 15-21 year olds, so we wanted to think of a strategy to promote our film to them directly using media that they regularly use such as social networking e.g Facebook, Twitter, Myspace. We created a page that will hopefully promote our film to them, inform them about it and make them more likely to see it, this will hopefully lead to more people joining it and as the page collects more group members it shall get more well known and more people are likely to come and see it.