The term 'Audience' refers to a group of people that come together to experience music, film, theatre or another live event.In terms of media the term audience is used to describe any group of people who receive a piece of media text, and not just people who are all together in one place
'Audience' is a key term within media studies, because all media products are produced with a target audience already established. In the hope that the group will consume the product and understand and enjoy whatever it may be.
So audience is a part of the media equation- a media product will be produced and the audience will receive it. Television producers need an audience for their programmes, so they can spend more money producing them and make more programmes that the audience will enjoy.
'Audience' is a key term within media studies, because all media products are produced with a target audience already established. In the hope that the group will consume the product and understand and enjoy whatever it may be.
So audience is a part of the media equation- a media product will be produced and the audience will receive it. Television producers need an audience for their programmes, so they can spend more money producing them and make more programmes that the audience will enjoy.
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