FOUR C'S

The adverstising agency Young and Rubican  created a highly sucessful psychographic profile known as their 4c's Marketing Model  hhtp://www.4cs.com. The 4cs stand for CROSS CULTURAL CONSUMER CHARACTERISATION. They put the audience onto groups with categories that suggest thier positon and role within society.

Screen shot taken when researching thier website

Audience research 2:Psyschographics

This aims to describe and define an audience by lookind at the behaviour and personality traits of its members.Psychographics labels a certain type of individual and makes a assumption of their viewing a spending patterns/habbits.

Probably the most likely selection for a pyschographic for a thriller would be explorers as they will be more likely to choose and experience different and allternative style of film or thriler. They also value differnce and andventure meaning they may be more willing to buy different film styles which is what we are aiming to create for our thriller opening somthing unusual. Furthermore thay are steroeotypically the younger generatin (mainly students) which is a audience we have allready labelled as our main target audience for the thriller we are wanting to create.

Questionnaire
We constructed a questionnaire to access what our target audiences expectations of a thriller and a thriller opening are and the various conventions they would expect the be present within a thriller.

We have recently been advised on using the cameras by a couple of students from year 13 during which we were advised firstly on how to attach the cameras to the tripod and how to use it such as using the leaver to pan and how  move the camera up and down.

We were then taught how to firstly turn on the cameras and the various buttons so we knew how to record and put the camera on standby.

We were also taught how to put in the tape for recording and this goes in automatically so we we warned to to force it.

We were then taught how to record something and then switch the mode to playback so we were able to watch it back using both rewind and fast foward.

They then warned about the various mistakes they had encountered when they were filming such as forgetting to charge the camera, not loading the tape and accedently leaving the cameras battery to be drained by leaving it on standby

BBFC research

A U rating would mean that the film is aimed at and viewable by only those aged 4 and above a film rated using this label would not show any images threatening or distressing for a audience of this age such a gore horror or drugs and violence as we are creating a thriller this would obviously not be the correct rating.

A film rated as a PG is usually aimed at and suitable to children aged 8 or above. And PG stands for parental guidance which can suggest the film contains scenes that may be unsuitable for that child such as mild language.They will not however contain extreme violence as they may be a danger of the child replicating action seen.No sexual content and no extreme cases violence or scenes of a frightening nature.This obviously may not be a suitable rating for our thriller as scenes may be of a frightening nature and contain to much gore for an audience of this age.

A 12 film is aimed at and will be suitable for children of only 12 and above. Usually within these films dangerous and violent behaviour should not appear regularly and sexual activity has to remain brief Mature natured themes are acceptable but only moderate violence and scenes of gore are acceptable. This may not be a suitable rating for our thriller we believe this audience may be too young to show the scenes of threat, weapons and gore that will be featured within our thriller.

An 18 rated film is viewable by any adult unless this film has been created or sold illegally. An 18 may contain horrific images drug use and scenes of a sexual nature.

We have decided to rate our thriller as a certificate 15 viewable for people of only this age and above because we feel that the scenes being shown are not violent and horrific enough to be considered as a 18 only suitable for adults. But we feel the content will be suitable for a teenage audience because we feel this is the target audience for most thrillers.

Analysing the Brighton rock Film Poster

By looking at the poster firstly there are quotes from various sources such a the daily mail giving the film a  high sense of credibility as the daily mail may be an opinion in which we trust. These quotes have obviously been added to attempt to encourage people to see it, and unlike other thrillers the main actor is not very well known so the film poster may need to rely on these quotes rather than appealing to existing fans of the main actor.Similarly the poster states the film is from the producer of 'atonment' which was a highly successful film making people who enjoyed this film more likely to see Brighton rock.

The iconography on the poster highlights the audience to the setting of the film images like Brighton pier and the seagulls highlight the icon location in which the film is set.

Also the font on the poster is blue white a red which are not only the colours of the union jack but of the mod target associated with the time period in which the film is set highlighting the genre of the film colours rarely used for thriller posters who usually stick to the colours red, black, and white.

 The presence of a dark figure who appears to be the main character may challenge the conventions of a thriller poster as it is unlikely for the villain to be the main subject it is normally the hero like on the poster taken (which appears on our previous mood board). Similarly the blood drip at the bottom of the villains image highlights the audience of the movies thriller theme.

Selection of collected images in a mood board exploring thrillers we have seen and been interested by to be used as research and influence as to what we can create for our thriller.Most of the images shown appear to display the typical conventions and codes of a thriller containing mostly male characters using weapons and  ultimately conveying the stereotypical conventions of crime thrillers.